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My role

UI/UX designer

Timeline

8 week

BaMi

Overview

BaMi is a mobile app designed to help dog owners train their pets in obedience, tricks, and behavioral skills. Recognizing the challenges of consistent and structured training, BaMi provides step-by-step lessons and progress tracking. The app transforms training into an engaging, accessible, and efficient experience, fostering better communication and harmony between pets and their owners.

Goals

Promote Fun and Rewarding Interactions

Create an engaging training experience with playful rewards and gamified achievements that strengthen the bond between owners and their pets.

Encourage Consistent Training Habits

Enable dog owners to establish regular training routines through reminders, progress tracking, and structured lesson plans.

Focus on User-Centric Simplicity

Ensure the app remains intuitive and approachable for users of all experience levels, enhancing usability and satisfaction.

Provide Accessible Expertise

Offer clear, step-by-step instructions and professional guidance in an easy-to-use interface, making training accessible anytime, anywhere.

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My role

UI/UX designer

Timeline

8 week

Information Architecture

I created an Information Architecture for the BaMi app to structure its content and features effectively, ensuring easy navigation and intuitive access to dog training tools, tips, and progress tracking.

Jobs to Be Done

JTBD helped identify key user needs like training dogs, building better relationships with pets, and tracking progress effectively. This guided the app's features and design to make dog training more enjoyable, accessible, and structured.

"I want to teach my dog basic commands and good behavior without needing expensive classes."

"I need a simple way to track my dog's progress and know which training step to take next."

"I want to bond with my pet while making training fun and stress-free."

"I need reminders to stay consistent with training sessions and never miss them."

Hypotheses

Through user research and applying the JTBD (Jobs-to-be-Done) framework, several key hypotheses emerged. These insights guided the design decisions, ensuring the app effectively addresses user needs and pain points. By focusing on these hypotheses, we aim to deliver a user-friendly and impactful solution for dog training enthusiasts.

Seamless progress tracking encourages consistent use.

Train Smarter

Gamification and rewards enhance motivation in training.

Train Smarter

Train Smarter

Personalized insights on dog behavior improve engagement.

Train Smarter

Users need accessible and customizable training plans for their dogs.

Wireframes

UI Design

Key Features