BaMi
Overview
BaMi is a mobile app designed to help dog owners train their pets in obedience, tricks, and behavioral skills. Recognizing the challenges of consistent and structured training, BaMi provides step-by-step lessons and progress tracking. The app transforms training into an engaging, accessible, and efficient experience, fostering better communication and harmony between pets and their owners.
Goals
Promote Fun and Rewarding Interactions
Create an engaging training experience with playful rewards and gamified achievements that strengthen the bond between owners and their pets.
Encourage Consistent Training Habits
Enable dog owners to establish regular training routines through reminders, progress tracking, and structured lesson plans.
Focus on User-Centric Simplicity
Ensure the app remains intuitive and approachable for users of all experience levels, enhancing usability and satisfaction.
Provide Accessible Expertise
Offer clear, step-by-step instructions and professional guidance in an easy-to-use interface, making training accessible anytime, anywhere.
Information Architecture
I created an Information Architecture for the BaMi app to structure its content and features effectively, ensuring easy navigation and intuitive access to dog training tools, tips, and progress tracking.
Jobs to Be Done
JTBD helped identify key user needs like training dogs, building better relationships with pets, and tracking progress effectively. This guided the app's features and design to make dog training more enjoyable, accessible, and structured.
Hypotheses
Through user research and applying the JTBD (Jobs-to-be-Done) framework, several key hypotheses emerged. These insights guided the design decisions, ensuring the app effectively addresses user needs and pain points. By focusing on these hypotheses, we aim to deliver a user-friendly and impactful solution for dog training enthusiasts.
Wireframes
UI Design
Key Features